Brian P. Moran | The 12 Week Year | Leadership Keynote Speaker
The "12 Week Year" by Brian P. Moran and Michael Lennington proffers a unique approach to goal setting and productivity. Instead of planning and executing strategies over a year, the authors propose a 12-week cycle. This method is rooted in the belief that traditional annual planning leads to inefficiency and procrastination, with significant progress only being made towards the end of the year due to looming deadlines.
The 12-week cycle, on the other hand, instills a sense of urgency and focus not present in yearly plans. It involves setting clear, achievable goals for a 12-week period and breaking them down into weekly and daily actions. This allows for quicker feedback and adaptation, and maintains momentum and motivation.
The authors also emphasize the importance of measuring progress not just by the outcomes achieved, but by the execution of these actions consistently. This ensures accountability and fosters discipline and effectiveness.
The book provides a step-by-step guide on how to implement this 12-week year strategy, which can be applied by individuals or organizations seeking to improve their productivity and achieve their goals more efficiently.
https://www.youtube.com/watch?v=GZfJGytBuK0
https://www.youtube.com/watch?v=6wQhRRWPqFE&list=PLyAA9Eu5bg7eaJqq7o0cqE7LsOGIEqtgs&index=72